Glen Byrom has a global footprint in the specialised and demanding segments of creative Incentives, Conferences and Luxury Leisure Travel. He founded Africa’s pioneering Destination Management Company (DMC) Green Route almost 30 years ago, which placed Victoria Falls on the MICE world map. Glen, on behalf of Green Route, won Africa’s first SITE Crystal Award – the global incentive “Oscar” from the world incentive body – for IBM USA in 1995.
Glen represented Zimbabwe (then Rhodesia) under-20 at rugby for three years and held a national junior athletics record for hurdles for 14 years. This sporting prowess led him to become an international sports journalist and Zimbabwean TV sports presenter / commentator for 19 years. In his career he covered the 1972 Munich Olympics, the 1980 Moscow Olympics, the first Open Wimbledon in 1968, international cricket and rugby, the FA Cup Final, the Rugby League Cup Final, the British Open golf at Carnoustie won by Gary Player, the European Cup Final at Wembley and more.
After briefly operating his own PR and advertising agency, Glen put his creative skills and passion to good use by founding Green Route in 1989, which became acclaimed as among the finest DMC’s in the world.
Since selling Green Route several years ago, he has maintained his links with the tourism industry as a consultant and now joins the Victoria Falls DMC team to offer, in his words, “excellence in creating and delivering the dream for our clients because we are all imbued with the same spirit and passion that has long been our culture.”